Pamella DeVos is cofounder of DP Fox Ventures LLC and the president, owner, designer and creative director of her clothing line, pamella roland. Founded in 2002, the pamella roland collection has retail distribution in Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harrods and other leading retailers across the country and worldwide. The collection has received numerous accolades, including the prestigious Gold Coast Award. In 2010, Pamella was inducted into the Council of Fashion Designers of America, a fashion industry group that includes many top American designers. In 2013, Pamella partnered with Kendall College of Art and Design in Grand Rapids, Michigan, to open the Pamella Roland DeVos School of Fashion.

Over the years, Pamella has committed her time and talent to many different organizations and boards at the national and local levels. Her national involvement includes the boards of the Joffrey Ballet, Whitney Museum of American Art and John F. Kennedy Center for the Performing Arts. Locally she serves as a vice chair of the Grand Valley University Foundation, Founder and member of the board of trustees of the Grand Rapids Griffins Youth Foundation and an honorary life trustee at the Grand Rapids Art Museum. Pamella is a graduate of Michigan State University.